London, U.K., 16 May 2014 – Beyond Violence is delighted to announce its “Voices for Peace” Zimbabwe Campaign has been named as a recipient of “The Westbourne 100” Award in the “International” category for one of the most outstanding campaigns of the past 12 months. The awards celebrate the most influential campaigns that manage to change perceptions, and “Voices for Peace” is just such a campaign.
In order to bring Zimbabweans together from all over the country, Beyond Violence utilized a unique combination of communications technology channels—merging social media platforms with radio, print, and mobile phones—to encourage and support a peaceful election process free of the fear, voter intimidation, and political violence that had plagued the nation in past elections. The 2013 campaign established a toll free number which a community of constituents and world citizens were able to call and make their voices heard by signing a petition that was delivered to government officials demanding an end to violence in Zimbabwe.
Following the success of the 2013 campaign the Zimbabwe campaign has moved into solidifying its community roots and working on the ground with schools, artists and poets to spread the post-election Visions for Zim campaign throughout Zimbabwe.
Paul Steinheuer, Team Leader for the “Voices for Peace” Campaign, acknowledged the honour bestowed upon the campaign, “The team in Zimbabwe has been working tirelessly to spread messages of peace in Zimbabwe. We’re very humbled by this recognition of our efforts, being chosen alongside some other amazing campaigns.”
The winners were chosen by an independent panel of judges that included Andy McNab, bestselling author and former SAS sergeant; Emma Crosby, Channel 5 News anchor; James Palumbo, Ministry of Sound founder; Andrew Pierce, Daily Mail columnist; Harry Cole, Guido Fawkes Political Editor; Matthew Elliott, Chief Executive of Taxpayers’ Alliance; Tammy Smulders, SCB Partners founder; and Marcus Roberts, Deputy Secretary General of Fabian Society. Other winners in the “International” category include: UNICEF Sweden, Pussy Riot, and Malala Fund. Additional notable winners include: The UN – One Billion Rising; Amnesty International; Human Rights Watch; Oxfam; and Human Rights Campaign.